Capital Market Partners A/S delivers a tailor-made CRM solution for Nykredit Markets
Situation
In the spring of 2011 Nykredit Markets starts a range of initiatives to improve customer-servicing, which includes introducing a CRM system. Nykredit Market’s Business Support team quickly finds that their existing CRM tools cannot be brought together into a common platform, and therefore they launch an analysis of the various systems available in the market. This doesn’t succeed in finding a standard CRM system that satisfies the specific requirements of a Capital Market/ trading operation- at least not without costly modifications.